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Paula Chin

Paula Chin

Sustainable Materials Specialist, WWF

Paula is WWF-UK’s Sustainable Materials Specialist.  As well as working on the Eliminating Waste workstream of the Tesco partnership, she provides internal and external technical expertise on materials issues including plastics, with her policy and advocacy work focusing more broadly on resources and waste.  She is the current chair of the Wildlife and Countryside Link’s Resources and Waste Working Group and sits on several advisory groups including UKRI’s Smart Sustainable Plastic Packaging Advisory Group.  Her background is in packaging and product development, working at several touchpoints of the packaging supply chain and within FMCG and retail for over 20 years at businesses including Proctor & Gamble, Sainsbury’s, Marks & Spencer and Pret.  Her food retail experience over the past 10 years has given her the opportunity to get involved in sustainability-focused industry initiatives such as WRAP’s Glassrite project and coffee cup recycling.  And she was heavily involved in shaping the industry’s response to that Blue Planet II moment when the plastic pollution problem became a mainstream environmental issue.  Upon joining the WWF, she fulfilled a lifelong ambition to work for an NGO and feels very privileged to have this opportunity.