Patron of Clean Up Britain
Britain's Growing Litter Problem
Britain has a huge problem with litter. It's a national embarrassment how filthy and run-down Britain looks.
20m people admit to dropping litter in this country. This has massive social, financial, welfare and environmental consequences.
There's only one sustainable solution, and that's changing the behaviour of people who do litter.
Government-supported initiatives have failed - we need a new joined-up, courageous and innovative approach to win the War on Waste.