Professor Robert Holdway
Giraffe Innovation Ltd/Brunel University London
The role and importance of design to achieve the potential of the Circular Economy.
Rob will discuss the role of design in achieving the potential Circular Economy. He will highlight the role designers can play in improving their performance by embedding eco-design and life cycle assessment in the innovation process. He will also highlight his role of the Co-Innovate programme helping London SME’s innovate, utilising the academic research and students of Brunel University London.