Dr. Gareth Roberts
Commercialisation: Squaring The Circular Economy
Public interest in the Circular Economy has never been greater. New initiatives and project launches are announced daily but there has been limited commercial impact. Why? What are the issues causing problems in delivering new products to the market place? The seminar will relate lessons learned by Cambond in trying to deliver a new technology to the market. Describing practical experiences we will derive a few principles we believe are critical for successful commercialisation of Circular Economy products.