The Rubbish Diet
Karen Cannard started The Rubbish Diet in January 2008, blogging about her attempts to slim her bin in time for her council’s Zero Waste Week, during which she only threw out a plaster. Ten years on, what was intended to just be a short personal challenge, The Rubbish Diet is now an award winning online slimming club for bins, where people can sign up to receive motivating tips that help most dieters reduce their waste by at least a third and feed back their progress.
The communications tool can also be integrated into local authority community waste reduction strategies and as an entertaining feature for media. The Rubbish Diet has featured on national radio & TV as well as campaigns run by magazines Woman’s Weekly and Waitrose Weekend.