Clean Up Britain
Clean Up Britain was started by a small group of professionals who united based on a shared passion for looking after our environment, and a particular concern about the increasing problem of litter.
The leading national environmental behavioural change organisation focused on the issues of litter, plastic and fly-tipping.
In 2018, Clean Up Britain launched a ground-breaking environmental campaign, called 'Now or Never', that will run for five years in Leamington Spa, in the West Midlands. It's the most comprehensive and sustained anti-litter behavioural change campaign ever undertaken in Britain.
There are now 61 Campaign Partner organisations involved, and we have 12 work-streams underway. www.itsnowornever.org.uk
The Campaign's lead partners are Clean Up Britain, Warwick District Council and Warwick Business School, Britain's leading centre of academic and applied behavioural science, and indeed the largest in Europe.