RWM 2019 WAS RECORD-BREAKING - Look at the show highlights here!

16 & 17 SEPT 2020


The UK's Largest Recycling & Waste Management Exhibition

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16 & 17 SEPT 2020 - NEC, BIRMINGHAM

Free Tickets

Do you want to save the planet?

How to Stop Wasting So Much Food (Bonus: It Might Be Easier Than You Think)

Food waste. Often, it’s the last to be looked at in the waste management strategy. Maybe that’s why the UK throws away a staggering 10 million tonnes of food across the supply chain every year. 

Anyone who works in a food-related industry knows there are lots of reasons why food goes to waste. Whether it’s due to over purchasing stock, handling errors, or because demand in retail is just too hard to predict - they’re struggles which have been around for years. 

But we need to start combating food waste.

Globally, food waste is responsible for 8% of greenhouse gas emissions. In part, it’s down to the methane released by food as it decomposes in landfill. But it’s also because of the strain we put our planet under to produce food we ultimately never eat. 

For instance, it takes about five brimming bathtubs of water to produce a loaf of bread. When that loaf goes uneaten and gets thrown away, we’re not just binning the bread - we’re pouring five bathtubs of water down the drain as well. 

A million tonnes of food is wasted in the foodservice industry every year, costing it a hefty £682 million annually. Part of this is down to the notoriously unpredictable nature of demand forecasting. This is a problem Too Good To Go aims to help solve.

Too Good To Go tackles food waste that occurs at the end of the supply chain

It’s the free-to-download app that helps stores sell unsold food at the end of the day. 

Businesses simply update the app to show the amount of surplus food they have to sell. Customers in the area search the app for local stores, purchase the food via the app, then collect it at the time set by the store.

Rather than listing specific food items, stores will fill a ‘Magic Bag’ with their perfectly fresh but unsold food, setting a reduced price that’s fair for them and the customer. 

The Magic Bag is a win-win-win. For the store, it allows for flexibility - after all, it’s impossible to predict exactly what won’t sell. For the customer, it’s an exciting and delicious surprise. For the environment, it’s one less wasted meal adding to unnecessary greenhouse gas emissions.

For a food business, Too Good To Go is a great way to recover sunk costs.

When food is headed for the bin, stores are also saying goodbye to the money it took to source that food, the time it took to prepare it, and the resources spent producing it. 

By winning back some of those costs, the store can reduce the financial impact food waste has on the bottom line.

It makes marketing sense, too.

With more than a million UK users, the app is a great way of marketing a store to hungry consumers in the area. 

But it’s about being a business that cares, too. We’ve all seen those viral images: skips at the back of supermarkets, overflowing with perfectly edible food. However hard to avoid, when businesses waste food, it makes them look bad. 

Taking visible steps to reduce food waste does the opposite. 

Fighting food waste is something everyone can feel good about.

Undoubtedly, the best thing about reducing food waste is having the knowledge that you’re doing your bit for the planet. 

Think you’d like to get involved? Getting in touch with the Too Good To Go team is an easy way to get started.

Find out more about Too Good To Go in their keynote seminar on Day 1 - 11th September at 14.00.