Clean Up Britain
Clean Up Britain (CLUB) is the leading national environmental behavioural change organisation focused on the issues of litter, plastic and fly-tipping. Based in Warwick, we're a Community Interest Company.
Our central belief is that there is only one sustainable solution to Britain's horrendous litter problem, and that is to change the behaviour of the 20m+ people who admit to littering in this country. Behavioural change is what Clean Up Britain specialises in.
In 2018, we launched a ground-breaking environmental campaign, called 'Now or Never', that will run for five years in Leamington Spa, in the West Midlands. It's the most comprehensive and sustained anti-litter behavioural change campaign ever undertaken in Britain.
There are now 61 Campaign Partner organisations involved, and we have 12 work-streams underway. www.itsnowornever.org.uk
The Campaign's lead partners are Clean Up Britain, Warwick District Council and Warwick Business School, Britain's leading centre of academic and applied behavioural science, and indeed the largest in Europe.