A targeted, powerfully persuasive and heavily partnered promotional campaign

 85% of exhibitors agreed that RWM was well promoted (with only 4% disagreeing)
 82% of exhibitors found the website easy to use
 77% agreed that event visitors matched customer profile (with only 2% disagreeing)

 Over 200 items of media coverage were generated for RWM 09
 Over 50 trade press features previewed or reviewed RWM 09
 In the region of 100 journalists attended RWM 09 in person

Over 25 previews are already planned for RWM 2010. Coverage includes Materials Recycling Week, Facilities Management Journal, Cleaning & Hygiene Today, Energy & Environmental Magazine and many more.

During RWM week media coverage in 2009 included The Daily Telegraph online, The Scotsman, The Guardian, Birmingham Post & Mail, BBC Radio WM and syndicated internationally by British Satellite News.

Articles include

Recycle.co.uk (UK hosts Recycling and Waste Management Exhibition)
Recycling International (Sales are slower but we're still selling) 
FMJ (Most successful RWM ever)

The RWM Marketing Campaign is a powerful year round integrated programme, featuring targeted advertising, online marketing, social media, email/direct mail, PR campaigns, partnering with publications/associations and much more. The event also has the benefit of being part of the Emap Portfolio enabling us to reach out to the many relevant audiences via renown industrial publications, events and websites such as MRW, Retail Week, Construction News, Local Government Chronicle, Spring Fair and many more.

As the official show publication, MRW gives dedicated coverage (editorial and advertising) to RWM throughout the year, online and in print. As part of Emap, we are also perfectly positioned to extend our reach to other business and industry audiences through Construction News, New Civil Engineer and Retail Week.

MRW, Editor, Paul Sanderson "I went to RWM for the fifth time in 2009 and even in that short time I cannot believe how much the show has grown in terms of visitors and exhibitors. It was huge, it is great to see both the magazine and show going from strength to strength."

www.edie.net, Editor, Sam Bond "For us, the advantage of an event like RWM is that it brings all the experts to one place, allowing us to gather a wealth of information on industry developments for our readers without a great deal of leg work."

Commercial Motor, Associate Editor, Colin Barnett "If you're in the market for 50,000 wheelie bins or one top-of-the-range bin lorry, the Recycling & Waste Exhibition at the NEC was the place to be."